Video Ads vs Display Advertising. What’s the best option?
Whether video ads are better than regular display ads for generating brand awareness depends on...
Comparing B2B Click Thru Rates (B2B CTR)
The click-through rate (CTR) for a B2B (business-to-business) ad campaign can vary widely depending on...
Comparing Google’s AdX and The Trade Desk: A Guide for dummies
Google AdX and The Trade Desk are two of the leading platforms for programmatic advertising....
Is the death of the cookie really all that bad? What digital marketers need to know.
The “death of the cookie” refers to the decline of third-party cookies, which are small...
Understanding the programmatic advertising landscape
Programmatic advertising is a method of automating the buying and selling of digital advertising space....
Personified Ads are the Post-Cookie path for Publishers
Personified ads, explained If you are a publisher, personified advertising may well be the blueprint...